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Marketing tip: Let your customers love you back and strengthen your reputation for you

February 27, 2019

February is the month for love (Happy Valentine’s Day). In today’s modern market, everyone in real estate is doing our best to show our love to our customers and transactional partners. It’s what millennials want, and more importantly, what anyone should expect in 2019.

But what if those happy customers — by simply showing their gratitude to you — could help you bring in more clients? We’ve all heard about online reviews, but trust us when we say this, asking for more could really pay off. Recent research shows that almost everyone reads them and that 84 percent of people trust online reviews as much as their friends’ recommendations.

You might be thinking, “Well, isn’t it awkward to ask customers for their review of my work?” The simple answer is no. People are asked to review just about everything, you’re not going to be an extra burden. In fact, people like sharing their experience. Fifty-nine percent of consumers have written reviews on local businesses and only 14 percent of people said they would never give their opinion that way.

Bottom line is you should be asking for reviews from gracious customers and longtime partners. You could get it from them before they ever leave the building. If that’s too forward, ask via email in a nice thank-you note a few days later. Put yourself out there, you may be surprised by the results.

If you’d like to give Fortune Title a Facebook recommendation or a Google review after reading this, please do. We’ll love you even more for it.  You can also check out some of the reasons our customers love us on the testimonial page on our website!
 

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