Noteworthy – Triple Play Realtor® Convention & Trade Expo Recap

This year’s Triple Play Realtor® Convention & Trade Expo was held last week at the Atlantic City Convention Center in Atlantic City, NJ.  Thousands of Realtors, brokers, appraisers and other real estate professionals gathered at the largest annual real estate convention and trade show of its kind in the United States. Participants traveled from across the country and Canada to learn about the newest and most exciting developments in real estate products and services. Over 500 Realtors stopped by our booth to play roulette with Fortune Title Agency. We appreciate those of you who gambled with our Hershey’s® Kisses and we had over 200 winners of our Breakfast/Lunch prize! Our biggest winner was Kevin Wallace from MLS Direct Full Service Real Estate in Cherry Hill, NJ. He won our Johnnie Walker Collection containing a bottle of Black Label, Gold Label Reserve, Platinum Label, and Blue Label. For all those who missed this great Convention here are some hot topics that I felt were important and informational.


There was a large focus on how to market to and better understand the upcoming wave of millennial buyers and sellers.

Some key facts:

  • Millennials include 80 million people born between 1980 and 1995
  • 32% of them are homebuyers at this point
  • Millennials will be 75% of the workforce by 2025
  • 89% expressed a stronger likelihood that they would buy from companies that support specific social issues

What Millennial Buyers look for in an Agent:

  • Flexible work schedules
  • Education on the home-buying process
  • Technology
  • Agents communicate the way Millennials want in the new digital era
  • Upfront expectations/no surprises- Millennials do a lot of self-education/research through the internet

Adjusting to the Internet Age

The way Realtors are found and communicate with their clients is rapidly changing in the new Internet environment. There are multiple tools and sites that can help with this and I will be highlighting a few that I think are the best.

List Sites and LinkedIn: These are a great way to connect with potential buyers, but they come with a cost to post and advertise. The sites and group I would suggest are:

  • LinkedIn

Reviews and Testimonials: Having past clients post reviews and testimonials to your online social media or listings helps provide legitimacy and creates more trust in clients who have yet to meet you. It is the most effective free way to increase your digital reputation.

CRM: CRM, or Customer Relationship Management, is a buzz word for systems for managing contacts and communication digitally. These systems can help automate, streamline, and keep track of communication and leads. There are multiple Realtor specific CRM options listed below. Most of them have free trials, but my personal favorite (although costly and requiring customization for real estate) is Salesforce.

CRM Options:

If you have any questions regarding Triple Play or need any information about Fortune Title Agency’s comprehensive title services, you can contact me via email at, or call me at 973-226-6555, ext. #135. At Fortune Title, we are always happy to share our industry knowledge and expertise with you. **Make sure to inquire about our complimentary lunch & learns on TRID or Short Sales & Distressed Property!**

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